Not Your Mom’s Interior Design:

Strategies for Engaging Gen Z Clients


A fresh take on interior design for modern living — blending style, function, and a deep understanding of what today’s clients want.

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In our session, we explored how to adapt your design business to resonate with younger generations. Whether you work with homeowners, developers, or trade partners, staying relevant means understanding what drives today’s clients.

Promotional graphic for "Strategies for Engaging Multi-Generational Clients" by Shine Interior Design Studio, featuring a pattern of blue starbursts on a white background and the text "Not Your Mom's Interior Design."

Download our free guide with key takeaways and actionable strategies from our talk.

What’s Inside?

    • How to position your design business for Gen Z and Millennial clients

    • Social media strategies that actually convert

    • The importance of transparency and accessible design services

    • Real-world applications for digital and tech-driven design

    • Why sustainability and wellness-focused design are the future

Two women posing; one standing and wearing a black top with dark pants, the other sitting on an orange chair in a tan blazer and white pants. Background text reads: 'Shine Interior Design Studio. Not your mom's interior design: strategies for engaging the next generation of clients.'"}

Not Your Mom’s Interior Design

Strategies for Engaging Gen Z Clients

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As designers, we are adept at working with diverse age groups and backgrounds, but a new generation of homeowners, business owners, and decision-makers is now emerging. Engaging this group effectively is crucial for ensuring the longevity and sustainability of our design practices. How do we adapt our presentation of interior design services to resonate with these new audiences while maintaining the principles of good design and sound business practices?

In our engaging presentation, Stacey and Natalie of Shine Interior Design Studio will offer a blend of light-hearted insights and in-depth analysis on fostering multi-generational connections within our design practice, with our clients, and in our communities. We will explore how to adapt our approach to meet the expectations and preferences of younger generations without compromising on quality or integrity.

Through compelling storytelling, conversational knowledge sharing, and a presentation of practical, approachable application methods, attendees will gain insights into trending and unique techniques for engaging younger audiences. We’ll highlight innovative strategies for connecting with Gen Z and other emerging demographics, focusing on building relationships that are both respectful and impactful.

Join us for an informative session that balances the wisdom of established design principles with fresh perspectives on client engagement. You’ll leave with actionable ideas to enhance your practice, better serve your diverse clientele, and thrive in a rapidly evolving market.

This presentation is suitable for Design Professional groups (NKBA, ASID, IIDA, IDS, etc.)