Wellness by Design.
Conversations That Convert
A practical guide to help clients say yes to healthier design decisions—without overwhelm, guilt, or a bigger scope than they’re ready for.
Most designers already know the what of wellness. This 2-page brief focuses on the how: language, structure, and decision tools that help clients understand value and approve with confidence.
Designers ask us this constantly:
“How do you actually get clients to buy into wellness?”
We’re still working on it too—and we don’t win every conversation. But we have found repeatable ways to create momentum: start with what clients already care about, present clear options, and make the next step feel manageable.
Inside the 2-page brief:
10 client buy-in moves (one sentence each) you can use immediately
Practical application tips for how to bring each idea into a real project
A simple framework that helps you move from “nice idea” to approved scope
References to reputable organizations so you’re not “just pitching a preference”
Perfect for:
Residential and Boutique Commercial Designers
Design teams who want a consistent way to talk about air quality, materials, lighting, and comfort
Designers who care about health-forward spaces but feel stuck on client objections
Anyone looking for a quick reference to keep on hand during meetings
Interior designers who want to integrate wellness without sounding “salesy”
Teams balancing client goals, budgets, and decision fatigue
Designers who want clearer language around value, scope, and outcomes
Anyone who’s heard: “We love it… we just need to think about it.”
If you’re designing for real life (and real budgets), this brief is for you.
After you read this, you’ll be able to:
After you read this, you’ll be able to:
Lead wellness conversations with more clarity and less friction
Offer options that feel empowering (not overwhelming)
Tie wellness upgrades to what clients already care about
Move from inspiration → decision → approved scope
Download Wellness by Design: Conversations that Convert
Enter your email and we’ll send the 2-page brief straight to your box.
No spam, just practical tools you can use right away.
Want to learn more?
Stacey and Natalie are available for workshops, lunch-and-learns, and conference sessions on wellness-centered design and client communication.
Team trainings + facilitated conversation labs
Wellness strategy that stays aligned with scope and budget
Client communication tools your whole team can use
An approved CEU is coming soon—join the list to be the first to know!
